WIA leads successful Australian business mission in India
The Water Industry
Alliance successfully led its first delegation at the Confederation of
Indian Industries (CII-Triveni Water Institute) 3rd Water Innovation Summit,
promoting its members and providing support for them to establish business
relationships in India.
The WIA’s unique approach to the targeted business
capabilities matching mission, held in New Delhi, saw its members having direct
access to over 200 Indian water industry organisations seeking information on
how Australian water expertise can boost their operations.
The WIA is committed to raising the profile of the Australian water industry
and demonstrating our capabilities in this market. The delegation included a
selection of members from across Australia with expertise throughout the water
• Hydro-dis Water Treatment
• Plumbing Products Industry
• Swan Systems
• ICE WaRM
• SA Water
“The WIA is building on the existing relationships in India developed
over time by us and the South Australian government,” CEO Rachel Barrett said.
“We have some good networks and relationships already built
in India and Australia is becoming better known because of the work being done
by the government and other organisations like AusTrade and Australian Water
“The opportunities are quite enormous because the challenges
there are significant – there’s an increasing focus on the urgency and so
they’re looking for solutions now.
“The commitment from the Indian Government to a range of
projects demonstrate that water is high-priority and is seen as one of the most
critical issues to enable them to progress as a country.
“Having completed a review and learning more about India,
the WIA has made a strategic decision to work closely on the government
initiatives while also focusing more on building partnerships and relationships
with the private sector.”
Most WIA members looking to provide services or technologies
in India will find the need to partner with an Indian company, which highlights
the importance of showcasing our water expertise to the private sector who may
be interested in investing or partnering to deliver Australian water services
“The CII is really important because they’re a credible
organisation made up of those influential, powerful and forward-thinking Indian
companies - and they’re the companies that we want our members to get to know,”
“We’re about business to business – that’s our advantage.”
Delegate places on the mission were supported by the
Australian Water Partnership, and also made possible by the generous support of
the South Australian Government.
Members looking to export into key international growth markets will benefit
from the WIA’s increasing support to help build and foster international
connections and partnerships as we
look to conduct more business delegations in the future.